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Building
External Links
Whilst
a search engine will help visitors find your web site, a link
to your web site from another can be considered as more of a
referral and may have a stronger element of trust associated
with it. If your site is an enthusiast's site then there will
doubtless be independent sites offering links and maybe even
recommendations to sites such as yours.
Get your site listed on some of these pages and the additional
traffic may well be better qualified than that you'll get from
a search engine.
Link popularity is a term used to measure how many sites are
linked to your own in this way, in other words, how popular
is your site to others? The higher the count the better some
search engines will rank you, as they will conclude that your
site has good content.
Link
Popularity and Tracking
Are you fed up with seeing links to your competitors web sites
and not your own? are you sensing that they're getting a piece
of the action that you want?
Visiting your competitors web sites is one way to find out what
they're offering and aligning your own site content favourably
alongside and preferably ahead. We'll check their site content,
but more importantly we'll track links to their site and attempt
to match them when possible. You need to at least have links
to your site alongside theirs.
With link tracking being carried out (over time) your site will
be placed at least as favourably as your competition. In addition,
by actively establishing links away from your competitors you
will gain an advantage over them. Many companies do not have
this level of commitment to their sites, and therefore it's
unlikely that many of them will be operating a similar strategy.
There's only a certain amount of traffic available to you irrelevant
of how successful your site may be. If the traffic's not there
for what you want to do online then whatever site you set up
won't get busy. This fact will become less relevant as more
people are going online, but it reinforces the argument for
trickle feed investment. It may also mean that encouraging some
of your competitors traffic to your site, early on, will get
you customer loyalty at a later date. |
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